The importance of the quality of coding on a website cannot be overstated. While most users will never directly see the coding, it will heavily impact their website experience.
Quality coding doesn’t load files that aren’t needed. With less files and overhead bloat, your website will load quickly for users. While optimization can be done on pre-made WordPress themes, the best option for improving loading time is always to custom code a WordPress theme.
When programming is done well, it is also easier to maintain. Organized and efficient code, with commenting as needed, will allow not only White Fox Creative to return to the coding later and quickly adjust, but will also be easier to take to other developers if needed.
Good coding also affects technical SEO. Technical SEO (Search Engine Optimization) focuses on the coding requirements Google factors into their algorithm. Since Google handles over 90% of searches online, if they require technical aspects on your website, implementing them is essentially a requirement for reaching your audience.