Your website’s content is the primary reason potential customes will visit your site. The supporting design and coding is important, but nothing can overcome bad content. Content is still King.
To entice website visitors to become customers, we’ll work with you on key content strategies, call to actions, and conversion tips. Content strategies revolve around your website’s primary goals and can help you decide what content to present and how to present it. Call to actions entice the user to do something, whether that’s call, email, sign up for a newsletters, or just interact on the website. Conversion tips help you understand what works well when creating your call to actions, page layouts, choosing images, and more.
But before potential customers reach your website, you’ll need to be found in the primary search engine: Google. The core functionality of Google focuses on providing users an accurate answer to their questions. If they believe your website provides what the user is searching for, Google will serve your website to users. Quality content creates a sales funnel from Google’s search results to your website goal.