Search Engine Optimization

Search Engine Optimization

Quality Coding And Technical SEO

Quality Coding And Technical SEO

Quality Coding affects the loading speed of your website, is easier to maintain, and impacts your rankings on Google. 

The importance of the quality of coding on a website cannot be overstated. While most users will never directly see the coding, it will heavily impact their website experience.

Quality coding doesn’t load files that aren’t needed. With less files and overhead bloat, your website will load quickly for users. While optimization can be done on pre-made WordPress themes, the best option for improving loading time is always to custom code a WordPress theme.

When programming is done well, it is also easier to maintain. Organized and efficient code, with commenting as needed, will allow not only White Fox Creative to return to the coding later and quickly adjust, but will also be easier to take to other developers if needed.

Good coding also affects technical SEO. Technical SEO (Search Engine Optimization) focuses on the coding requirements Google factors into their algorithm. Since Google handles over 90% of searches online, if they require technical aspects on your website, implementing them is essentially a requirement for reaching your audience.

Content is what draws people to your website, keeps them coming back, and converts them into customers.

Content is King

Your website’s content is the primary reason potential customes will visit your site. The supporting design and coding is important, but nothing can overcome bad content. Content is still King.

To entice website visitors to become customers, we’ll work with you on key content strategies, call to actions, and conversion tips. Content strategies revolve around your website’s primary goals and can help you decide what content to present and how to present it. Call to actions entice the user to do something, whether that’s call, email, sign up for a newsletters, or just interact on the website. Conversion tips help you understand what works well when creating your call to actions, page layouts, choosing images, and more.

But before potential customers reach your website, you’ll need to be found in the primary search engine: Google. The core functionality of Google focuses on providing users an accurate answer to their questions. If they believe your website provides what the user is searching for, Google will serve your website to users. Quality content creates a sales funnel from Google’s search results to your website goal.

Key Components

  • Calls to Action
  • Content Strategies
  • Conversion Tips
  • Image Choices
  • Sales Funnels
  • Page Structure
  • Site Architecture
  • Blog Optimization

Get Started

Ready to build, Optimize, or Redesign your website? Get started today with a free consultation.