Once you have your primary goal(s) clearly defined, your website design and architecture can reflect and support those goals.

In one study, over 95% of people said that a website’s design influenced their decision to buy. The overall design of your website will often be the first impact your business makes on potential customers. In fact, over 70% of customers said they make judgments on a company’s credibility based on the website design!

For design, you have two options: a pre-made template customized for your brand’s colors or a website uniquely designed and branded for your company. Which option is right for you depends on your company size, budget available, and long-term goals. For some, developing a unique brand is a vital part of succeeding in their field. For others, this might not be as important. 

Your Website Architecture is the link structure of your site. The more pages you have on your site the more important it is make sure your structure caters to your user. But even small websites can have poor architecture. The page titles, location of the main menu, and the menu drop-down options should all be structured in a way that makes sense to your clients.