- July 30, 2021
- PostConversion Team
- All, Digital Marketing, Social Media
Looking to grow your social media following on Facebook but aren’t sure where to start? Are you lost in all the noise of the online world and left wondering whether your social media marketing strategy needs to include a Facebook group?
It can seem like a daunting task and you might have several negative thoughts running through your head including:
- What if people don’t find any value in my group?
- What if people don’t join my group?
- What if I have to put myself out there?
- Can’t I take the easy route and have my social media strategy composed solely of social media posts?
Not @ all!
Facebook groups can become a gold mine and can have an extremely positive impact on your social media marketing strategy. Your group can help create a direct relationship between you and your customers, which will build trust and authority.
Your Facebook Group can be used to:
- Increase engagement by asking questions
- Receive valuable feedback
- Drive traffic to your content
- Drive traffic to your products by announcing offers
- Create a sense of community by tagging & celebrating with your members
Now that I’ve convinced you to create a Facebook group as a part of your social media marketing strategy, let’s get into four things you can do to grow your group quickly and effortlessly.
1. Create Engagement with Questions
Creating engagement is key to your social media marketing strategy especially to your Facebook Group as it keeps it live and current. Facebook also loves engagement, which will help increase your reach as Facebook will recommend your group to other people.
Asking questions will also create a sense of community and a useful resource environment for your members, making your group the go-to spot for their questions.
To get the conversation started, you can ask the following types of questions:
- Decision-Based Questions
Ask members to provide their opinion on a personal or business decision. For example, a decision-based question could be “which blog title do you like the best?”.
- Opinion-Based Questions
Ask members to provide their opinion or recommendation on a particular subject. For example, “which podcast episode do you like the most?”.
- Questions That Prompt an Answer
These types of questions will help get the most significant engagement as they will prompt your members to answer.
You can ask questions that involve things in the future, for example, “what are your business goals for the next 3 years?”, or you can also call out a specific segment of your group, for example, “where are all my home improvement business owners?”.
- Questions That Prompt a Share
These types of questions allow people to share information about their business creating visibility for themselves. This is especially useful if you have a group geared toward business owners.
These types of questions will create a positive relationship between you and your members as they will remember you invested in their business’s success by allowing them to share their content with your group. An example of this type of question could be, “does anyone have resources that explain how to segment an email list?”.
2. Remain Engaged
You will find that you have specific posts that do better than others. You want to pay attention to these posts to keep the engagement live for as long as possible.
Being sure to engage with members who comment on the post will keep the post trending and keep it at the top of your group feed.
3. Tag Your Members
Creating a sense of community by tagging your members who engage the most will help create consistent engagement in your group. You can do this by providing shoutouts to members or using their content to start a new conversation.
4. Celebrating with Your Members
Yet another way to create a sense of community in your group is to celebrate your wins with the group.
Celebrating wins will also encourage your members to share successes with the group. This will not only create engagement but can also provide inspiration and confidence to your members.