Picture of Lina Cabosky

Lina Cabosky

Senior Digital Marketing Strategist



Definition. Using the momentum of one conversion to drive a secondary conversion request, usually on the confirmation landing page or thank you page. Because your customer has already invested time, trust (and perhaps even money) with you, they’re more likely to respond positively to a second request. Like they say one small action leads to a bigger action so why not take advantage of all that traffic on your thank you page and offer more information links or downloads.

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